PIB148 - How Parenting Is Just like Running a Business

November 14, 2018

Running a business can take so much work and patience!  This is just one of many reasons why it is scary similar to being a parent and having a family to manage and take care of.  In this episode we'll talk about why being a business owner and a parent are very similar and why this is important to notice and nurture in your life.


PIB147 - The Truth About Cyber Security and My Personal Story

November 12, 2018

Cyber security is a well-known problem that many businesses owners and people have to deal with.  What's lesser known is that hacking and cyber security is becoming more and more of a problem -- likely more than small business owners are actually aware of!  Learn how the current statistics and facts about cyber security and what you can do to make your Instagram account more secure in this episode of the podcast.


PIB146 - Are Followers on Instagram Really Important?

November 7, 2018

If you're a business or a brand and are trying to get more exposure and sales by using Instagram marketing then you've likely run across the common advice that you "need more followers".  Having a high number of followers on Instagram can help you build up your brand awareness, but is having a lot of them absolutely essential to your business success?  In this episode, we'll cover whether or not followers on Instagram are truly important and also go over a few strategies that you can implement to grow your following no matter what business you are in!


PIB145 - How to Repurpose Content for Instagram from Other Platforms

November 5, 2018

Figuring out what to publish on Instagram can sometimes be difficult!  Staying consistent and making sure you publish every single day is a whole other challenge!  In this episode of the show, you'll learn one strategy that will not only help you come up with ideas on what you can publish on Instagram -- but it'll also help save you time and connect with your followers!  Learn how to repurpose content for Instagram by using posts you've published on other platforms.


PIB144 - Why the Link in Your Instagram Bio Is so Damn Important

October 31, 2018

The link in your Instagram bio is one of the most important elements of your Instagram account.  Why is it so important?  It's the best way to keep the ball rolling with your followers and start turning them into potential clients and customers!  But what link are you supposed to use for your Instagram bio?

Listen to this episode of the podcast and find out why an Instagram bio link is so important and what link you should be using for your business.


PIB143 - The #1 Thing That Your Instagram Bio Is Missing

October 29, 2018

Your Instagram bio is prime real estate to not only tell your potential new followers who you are, but to also draw them in and get them to want to stay a while.  Figuring out what to write in your bio can be difficult sometimes, especially since there is a limited number of characters.

There always seems to be one key element missing from Instagram bio's that business owners are constantly overlooking.  Find out what that one thing is within this episode and how you can add it to your bio today!


PIB142 - How to Sell Products on Instagram That Are Only Available Locally

October 26, 2018

Selling your products on Instagram can be difficult, especially when you don't know where to start.  It's even harder to figure out how to sell your product if it is only available locally!  A listener of the Passion In Business Podcast recently asked how they can modify their Instagram strategy if they were selling an expensive-to-ship and only-available-locally product.  Listen to this episode of the podcast to find out the three different ways that you can optimize your Instagram account and marketing strategy to sell products on Instagram locally!


PIB141 - How to Batch Content and Work to Be 10x More Productive

October 24, 2018

There are so many tasks and projects that we all want to get done in a single day, but somehow a lot of them end up being carried over to tomorrow's to-do list!  If you've found yourself experiencing this unpleasant feeling, then you likely want to do something about it!

In today's episode of the podcast, I want to talk about how I use batching and theme days to be 10x more productive and get so much more done.  Learn how you can batch content and work to be more effective with your time and end your days on a better note!


PIB140 - Why Instagram Alone Is Not a Full Business

October 22, 2018

Unless you are an IG Influencer, then using Instagram alone is not a business!  There are many other platforms and tools that you should be using to both market and build your business.  In this episode we will cover why Instagram alone is not a business and how you can use it to help build your business.


PIB139 - How to Use Instagram Bookmarks and Collections the Smart Way

September 26, 2018

Instagram is one of those platforms that is constantly evolving and changing as the Facebook / IG teams come up with new strategic (and fun) features they can add.  While some of these features may seem like they're mainly created just for the average consumer, you can still get creative and use them to your benefit as a business owner and marketer.

A perfect example of this would be Instagram bookmarks and collections.  This feature was originally created for you to be able to save your favorite posts and maybe even created Pinterest like "boards" (aka collections) that you can follow and refer to whenever you want.  In this episode of the podcast, I'm going to cover nine different ways you can use bookmarks and collections as a business owner.  These are meant to help you create and post better content as well as build up your following and stronger community around your brand!