PIB125 - 13 Misconceptions About Using Instagram for Business

May 4, 2018

Before thinking about using Instagram for your business, you should always consider whether or not it is the right platform to both reach your audience and build a relationship with potential customers.  If you've thought about using Instagram or looked up potential strategies you can use to grow the following of your account, you may have run into a few misconceptions about using Instagram for business and felt discouraged.

This episode of the podcast will cover thirteen different misconceptions about utilizing Instagram in your business marketing strategy and debunk many of the fears and myths that you may have run into!  You may be surprised by some of the answers to these common misconceptions that people believe and (hopefully) will feel encouraged to keep working towards making this platform work for you!


PIB124 - Why You Have the Wrong People Following You on Instagram and How to Fix It

May 2, 2018

There are a lot of business owners running into the same problem when it comes to growing their following on Instagram -- and that's having the wrong people following them.  If you have other businesses following you, or people who obviously are not a part of your target audience then there are a few things you can do to make that shift to getting the right type of people to follow you.  I'll lay out what you may be doing wrong and how to fix it in this episode of the Passion In Business Podcast.


How to Set up a New Account on Instagram (Checklist)

April 30, 2018

Starting a new account on Instagram can be daunting!  How are you supposed to set everything up properly so that you can attract your target audience?  There are many different elements and key steps to take so that you can fully optimize your account right off the bat.  Luckily for you, it's pretty easy!  Especially when you have a checklist.

In this episode of the podcast, we'll cover what you'll need to start a new Instagram account and walk you through five steps to set up your account quickly and easily.


PIB122 - New Instagram Automatic Publishing Update

February 21, 2018

For a long time now, business owners and influencers of Instagram have been begging the creators to allow publishing their posts automatically on their accounts.  Finally, the Instagram automatic publishing update is here!

You can now schedule your posts and have them automatically publish for you -- versus the previous option where you would have to schedule the post and then manually publish them at that day and time.  While this is a great feature for Instagram (one to make a LOT of business owners very happy!), I'm not entirely in love with the update.  I explain my thoughts on this new feature and Instagram's rules on how to properly use it in this episode of the podcast.


PIB121 - When Is It Ok to Repost past Content on Instagram?

February 19, 2018

Running out of ideas for what to post on Instagram?  You may be tempted to repost some of your past content that you published on your account -- but is that ok to do as a business?  In this episode I'll answer this question, talk about the basic rules to follow when it comes to reposting your own old content, and also how to repost past posts properly (since Instagram doesn't have an easy "share" or "retweet" button like other platforms!).


PIB120 - Why You Should NEVER Buy Fake Followers on Instagram

February 12, 2018

It can be tempting to cut a few corners sometimes when it comes to growing an audience on any platform.  It can be hard to organically grow a following and (not to mention) a ton of work and time!  This is why some people try to get ahead by opting to buy fake followers on Instagram.  In this episode I'm going to explain exactly why buying a following can seem appealing, but why I will never recommend doing it as a business owner!


PIB119 - How Instagram Hashtags Work

February 7, 2018

When you publish new posts on your Instagram account you then proceed to add hashtags either to the caption or comment in hopes that someone somewhere in the world will see it and be inspired to check out your account and follow you.  But the real question is: how do hashtags actually work?

When you add them to your post, how exactly do they help you gain more exposure and (hopefully) get your target audience to your account?  This episode of the Passion In Business Podcast will lay out, step by step, how hashtags work and also what it might mean if they aren't working -- even if you do add them to your post caption or comment.


PIB118 - How to Make Money with a Small or New Instagram Account

February 5, 2018

You may find yourself wanting to monetize your Instagram account and find out how you can make money on this platform -- but have no idea where to start.  It can be hard to even begin this process because you may have read blog post after blog post saying that you absolutely must have a large following in order to make a cent on Instagram.

I've been there!  So in this episode I want to talk about why it is hard to make money on Instagram with a small following but tell you how you can still make it happen. This is a great episode for you if you have less than 1k followers or a brand new account but you want to hit the ground running and start making some side cash (or building a business) using this "Instagram Thing".


PIB117 - How to Have Time for Instagram Marketing in an Already Busy Schedule

January 29, 2018

As business owners, we aren't clocking in and out like we would at a full or part time job... because we aren't working full or part time positions.  Being an entrepreneur is an "ALL TIME" title and demands a lot of time and energy from the other areas of our lives (for example: family, religion, personal care, etc).  And somehow we still love what we do!

With such busy schedules, it can be incredibly difficult to find time to add in tasks like Instagram marketing and building a following on a new platform we aren't used to.  In this episode of the Passion In Business Podcast, I want to talk about how we can add Instagram marketing to our daily schdules and fit it into our lives -- without having to give up more time with our families, religions, or (heaven forbid!) personal care.

Learn how to have time for Instagram marketing even if you already have a fully booked schedule in this episode.


PIB116 - 9 Most Common Questions About Growing a Following on Instagram

January 17, 2018

One of the most common questions I get about building a business on Instagram is "how do I grow a decent sized following?".  This question is often followed by a lot of other questions like how to get your potential customers to follow you or how to grow that following quickly for your business and for social proof.  In this episode, we are going to cover nine of the most common questions that are asked about how to grow Instagram followings and the answers to all of them.