June 15, 2018
One of the many great features on Instagram is the ability to block people who you don't want to see your account or content. But the question is, should you use this feature to block people on Instagram who are not a part of your target audience? I want to talk about some basic guidelines you can follow when it comes to who (and when) to block on Instagram and what happens when you do block them.
In this episode of the podcast, I will also cover what it looks like to someone if you've blocked their account and also how to tell if someone else has blocked you on Instagram.
June 13, 2018
Should you switch your Instagram account over to a business account or keep it as a personal one? There are many different pros and cons to both a personal account and a business one, but in this episode I want to talk about the overall benefits of a business account and whether or not you should switch to it on Instagram.
Many marketers have a fear of making the change because of Facebook's infamous history of lowering the organic reach of it's business profiles -- and because Facebook is the owner of Instagram, it's no wonder there are skeptics. Learn whether or not you should switch your account to a business profile as well as what features are included if you do.
June 11, 2018
Not sure what to do about the new Instagram updates that have recently rolled out this year? There are so many already -- and supposedly more to come! In this episode of the podcast, I cover these latest Instagram updates with Alessandra Colaci as we talk about what to expect from this platform and how you can adjust to them as a business.
May 28, 2018
Instagram (like it's big brother Facebook!) is constantly evolving and new updates are coming out often. Keeping up with all these platforms can feel like a lot of work sometimes! Which is why you can count on the Passion in Business Podcast to keep you informed and up to date on any new features and updates that Instagram releases for it's platform.
Learn about the rights manager feature, how to follow hashtags, and everything else that Instagram has recently released -- as well as how to take advantage of these new features as a business owner!
May 4, 2018
Before thinking about using Instagram for your business, you should always consider whether or not it is the right platform to both reach your audience and build a relationship with potential customers. If you've thought about using Instagram or looked up potential strategies you can use to grow the following of your account, you may have run into a few misconceptions about using Instagram for business and felt discouraged.
This episode of the podcast will cover thirteen different misconceptions about utilizing Instagram in your business marketing strategy and debunk many of the fears and myths that you may have run into! You may be surprised by some of the answers to these common misconceptions that people believe and (hopefully) will feel encouraged to keep working towards making this platform work for you!
May 2, 2018
There are a lot of business owners running into the same problem when it comes to growing their following on Instagram -- and that's having the wrong people following them. If you have other businesses following you, or people who obviously are not a part of your target audience then there are a few things you can do to make that shift to getting the right type of people to follow you. I'll lay out what you may be doing wrong and how to fix it in this episode of the Passion In Business Podcast.
April 30, 2018
Starting a new account on Instagram can be daunting! How are you supposed to set everything up properly so that you can attract your target audience? There are many different elements and key steps to take so that you can fully optimize your account right off the bat. Luckily for you, it's pretty easy! Especially when you have a checklist.
In this episode of the podcast, we'll cover what you'll need to start a new Instagram account and walk you through five steps to set up your account quickly and easily.
February 21, 2018
For a long time now, business owners and influencers of Instagram have been begging the creators to allow publishing their posts automatically on their accounts. Finally, the Instagram automatic publishing update is here!
You can now schedule your posts and have them automatically publish for you -- versus the previous option where you would have to schedule the post and then manually publish them at that day and time. While this is a great feature for Instagram (one to make a LOT of business owners very happy!), I'm not entirely in love with the update. I explain my thoughts on this new feature and Instagram's rules on how to properly use it in this episode of the podcast.
February 19, 2018
Running out of ideas for what to post on Instagram? You may be tempted to repost some of your past content that you published on your account -- but is that ok to do as a business? In this episode I'll answer this question, talk about the basic rules to follow when it comes to reposting your own old content, and also how to repost past posts properly (since Instagram doesn't have an easy "share" or "retweet" button like other platforms!).
February 12, 2018
It can be tempting to cut a few corners sometimes when it comes to growing an audience on any platform. It can be hard to organically grow a following and (not to mention) a ton of work and time! This is why some people try to get ahead by opting to buy fake followers on Instagram. In this episode I'm going to explain exactly why buying a following can seem appealing, but why I will never recommend doing it as a business owner!