PIB131 - Should I Use Instagram Filters on My Posts?

July 20, 2018

Instagram makes it incredibly easy to both edit and add filters to your photos directly on the app before publishing them.  Instagram filters are convenient because they make it so that you don't have to use a third party app or have to edit your photos on a laptop or computer.

Being an artist who is concerned about taking away from her original work, one audience member (@artworksbymarcine) wanted to know if using filters on her photos is taking away from her work or making it better.  Listen to this episode to find out when you should and shouldn't use filters on your photos and how I recommend publishing your visual products or artwork on your Instagram account.


PIB130 - Interesting Instagram Hashtag Updates and What to Do About It

July 18, 2018

There are so many new Instagram hashtag updates that have been rolled out in 2018... it's hard to keep track of them all!  While some of these updates are confusing or have odd rumors floating around them, you don't have to fear these updates one bit as they can actually be of great benefit to you as a business owner.  In this episode, I'll cover all the different updates that Instagram has introduced to it's platform, why they're important, and how you can simply adjust some of your marketing strategies to make these new changes work in your favor.


PIB129 - Should I Block People on Instagram If They Aren’t My Target Audience?

June 15, 2018

One of the many great features on Instagram is the ability to block people who you don't want to see your account or content.  But the question is, should you use this feature to block people on Instagram who are not a part of your target audience?  I want to talk about some basic guidelines you can follow when it comes to who (and when) to block on Instagram and what happens when you do block them.

In this episode of the podcast, I will also cover what it looks like to someone if you've blocked their account and also how to tell if someone else has blocked you on Instagram.


PIB128 - Should You Switch to an Instagram Business Account?

June 13, 2018

Should you switch your Instagram account over to a business account or keep it as a personal one?  There are many different pros and cons to both a personal account and a business one, but in this episode I want to talk about the overall benefits of a business account and whether or not you should switch to it on Instagram.

Many marketers have a fear of making the change because of Facebook's infamous history of lowering the organic reach of it's business profiles -- and because Facebook is the owner of Instagram, it's no wonder there are skeptics.  Learn whether or not you should switch your account to a business profile as well as what features are included if you do.


PIB127 - What to Think About the New Instagram Updates as a Business

June 11, 2018

Not sure what to do about the new Instagram updates that have recently rolled out this year?  There are so many already -- and supposedly more to come!  In this episode of the podcast, I cover these latest Instagram updates with Alessandra Colaci as we talk about what to expect from this platform and how you can adjust to them as a business.


PIB126 - Latest Instagram Updates (And How to Use Them as a Business)

May 28, 2018

Instagram (like it's big brother Facebook!) is constantly evolving and new updates are coming out often.  Keeping up with all these platforms can feel like a lot of work sometimes!  Which is why you can count on the Passion in Business Podcast to keep you informed and up to date on any new features and updates that Instagram releases for it's platform.

Learn about the rights manager feature, how to follow hashtags, and everything else that Instagram has recently released -- as well as how to take advantage of these new features as a business owner!


PIB125 - 13 Misconceptions About Using Instagram for Business

May 4, 2018

Before thinking about using Instagram for your business, you should always consider whether or not it is the right platform to both reach your audience and build a relationship with potential customers.  If you've thought about using Instagram or looked up potential strategies you can use to grow the following of your account, you may have run into a few misconceptions about using Instagram for business and felt discouraged.

This episode of the podcast will cover thirteen different misconceptions about utilizing Instagram in your business marketing strategy and debunk many of the fears and myths that you may have run into!  You may be surprised by some of the answers to these common misconceptions that people believe and (hopefully) will feel encouraged to keep working towards making this platform work for you!


PIB124 - Why You Have the Wrong People Following You on Instagram and How to Fix It

May 2, 2018

There are a lot of business owners running into the same problem when it comes to growing their following on Instagram -- and that's having the wrong people following them.  If you have other businesses following you, or people who obviously are not a part of your target audience then there are a few things you can do to make that shift to getting the right type of people to follow you.  I'll lay out what you may be doing wrong and how to fix it in this episode of the Passion In Business Podcast.


How to Set up a New Account on Instagram (Checklist)

April 30, 2018

Starting a new account on Instagram can be daunting!  How are you supposed to set everything up properly so that you can attract your target audience?  There are many different elements and key steps to take so that you can fully optimize your account right off the bat.  Luckily for you, it's pretty easy!  Especially when you have a checklist.

In this episode of the podcast, we'll cover what you'll need to start a new Instagram account and walk you through five steps to set up your account quickly and easily.


PIB122 - New Instagram Automatic Publishing Update

February 21, 2018

For a long time now, business owners and influencers of Instagram have been begging the creators to allow publishing their posts automatically on their accounts.  Finally, the Instagram automatic publishing update is here!

You can now schedule your posts and have them automatically publish for you -- versus the previous option where you would have to schedule the post and then manually publish them at that day and time.  While this is a great feature for Instagram (one to make a LOT of business owners very happy!), I'm not entirely in love with the update.  I explain my thoughts on this new feature and Instagram's rules on how to properly use it in this episode of the podcast.